GENERAL SPORTS AND ENTERTAINMENT



General Sports and Entertainment is a sports and entertainment marketing and management firm with a national reputation for excellence. General Sports was established in 1998 and has grown to include six business divisions - Team Acquisition & Management, GSE Capital & Management, Corporate Consulting, Executive Placement, GSE Meetings & Events, and General Sports Speakers - as well as several subsidiaries (the Sports Executive Leadership Conference and General Sports Alliances, a naming rights and sponsorship sales agency) and affiliated entities.





General Sports was created with the notion that the most effective way to build a successful business is through developing strong, sound relationships; with the conviction that there is no better way to build relationships than through the power of sports and entertainment; and with the vision of developing the premier sports and entertainment firm in the world.





General Sports was founded by Andy Appleby, former Senior Vice President of the Detroit Pistons and Palace Sports and Entertainment. Over the course of 12 years with Palace Sports and Entertainment, Andy knew that there were few things more powerful in the world of sports or business than a strong brand. From the outset, General Sports was founded with the goal of creating a preeminent brand and with the commitment that brand building starts at day one and permeates everything that the company does. The depth of understanding and commitment to building brands is something that we bring to every business we launch and to all of our client relationships. It's our commitment to building a strong brand through maintaining a standard of excellence in everything that we do that separates us from the competition.





THIS IS THE GENERAL SPORTS DIFFERENCE.